Ten Emotion Heuristics: Evaluating the affective dimension
Presented at UPA 2007 as an usability evaluation tool in the field of user experience (see poster pdf), I wonder if this approach could be applied to service design projects to evaluate user’s emotions when interacting with specific touchpoint.
Following the words of their creators, Eva de Lera and Muriel Garreta-Domingo, the ten emotion heuristics are:
It makes me think of “Lie to me” tv show…
How Do Users Really Feel About Your Design?
Ten Emotion Heuristics: Guidelines for assessing the user’s affective dimension easily and cost-effectively